Music doesn’t get much more hip than this. Set to be this year’s ‘Crazy’, ‘What Am I Fighting For?’ is actually Unklejam’s attempt to make a classic in the vein of ‘All You Need Is Love’. If anything, they’re exceeded their own grandiose ambitions.

Unklejam are three young men of deliberately ambiguous sexuality. Tyson 'Tendai' Speede is the son of Misty in Roots singer, Poko Batsaria and Bobby Joel Stearns is an EastEnder by birth, but was brought up in Hawaii, Bradford and Glasgow. Which leaves Adonistar, who was born in America but whose childhood included a three-year spell in Germany as his father was stationed there with the US Army.

Naming themselves after Funkadelic’s 1979 album, Uncle Jam Wants You, the trio play what they describe as ‘electrosoul’. Think the combined efforts of Imagination and Cameo backing Gary Numan. Let the Unklejam monopoly of the airwaves commence.

(4¾/5)