Multi million seller Usher is back soon with his fourth album, Confessions, for which he has supposedly shed his ‘clean’ image for something altogether more adult.

So what better way to kick this off with a new single featuring Ludacris and hip-hop’s man of the moment and self proclaimed king of crunk, Lil’ Jon – helpfully keeping the whole affair Atlanta centric and adding to the mystique that the south is where it’s at musically in the USA these days.

With Lil’ Jon on production duties and bringing his trademark background vocals, sorry I mean background shouting to the affair and Ludacris doing a verse and a bit of his crap rap do they succeed in opening up Usher’s world? Not really no, this has been executed with little style, originality or imagination. It’s just your bog standard R&B floor burner for all the chain bars and nightclubs across the UK and US to be played when people are too pissed to know better or care and the girl/guy in front starts to look like Jennifer Aniston/Brad Pitt.

It’s almost as if they follow a flow chart – the 'ABC' of how to have an R&B hit. (a) Grab a 'flavour of the month' producer who will program all the music thus saving the trouble and expense of actually hiring musicians, (b) enlist a rapper (obviously Sean Paul, Nelly and Busta Rhymes were busy and the south’s other famous rap star – Mystikal has just started a six year jail term for sexual battery) and (c) keep the lyrics simple and sexual, like a basic version of R Kelly’s ‘Ignition’ (maybe if he goes to jail too he can team up with Mystikal?) and bingo you have a hit on your hands, maybe not a No 1 (well not over here I hope) but a Top 10 certainly.